Generation Reflection in TV Commercial and Advertisement

Automatic TV Advertisement Detection from MPEG Bitstream

The Centre for Digital Video Processing at Dublin City University conducts concentrated research and development in the area of digital video management. The current stage of development is demonstrated on our Webbased digital video system called Físchlár [1], which provides for efficient recording, analysing, browsing and viewing of digitally captured television programmes. Advertisement break...

Impact of TV Advertisement on Children Buying Behavior

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodo...

Commercial speech, drugs, promotion and a tailored advertisement moratorium.

A portrait of food and drink in commercial TV series.

This study examines the content and presentation of food and drink on fictional, commercial television. It provides the first comparison of food and drink consumption across different television program genres designated for different age groups. Data originated with a random sample of 50 taped episodes of children's shows, 50 episodes of "tween" programs (shows targeted for 9- to 14-year-olds)...

Implementation of the Commercial Advertisement Loudness Mitigation (calm) Act

• Mail: U.S. Environmental Protection Agency, Region III, Attn: Darius Ostrauskas (3HS23), 1650 Arch Street, Philadelphia, PA 19103–2029. • Hand Delivery: U.S. Environmental Protection Agency, Region III, Attn: Darius Ostrauskas (3HS23), 1650 Arch Street, Philadelphia, PA 19103–2029, Phone: 215–814–3360, Business Hours: Mon. thru Fri.—9 a.m. to 4 p.m. Such deliveries are only accepted during th...

Effects of Commercial Breaks Placement on Television Advertisement Effectiveness

A number of researchers have studied the effects of program environment on felt mood and, subsequently, on television advertisement effectiveness. This study focusses on commercial breaks placement, showing that it can influence a viewer’s felt mood that will, in turn, affect his reactions to an advertisement.